Article Submission And Article Marketing | The Duplicate Content Myth

The Duplicate Content Myth And An Article Marketing Blueprint

One of the prime objectives with our article submission and article marketing blueprint strategy is to include everyone with the desire to make money online the tools to be able to do so. Even if you have great writing skills, you still may not be inclined to use them if you would really rather be using your time for something else, such as building your online business. Where there is a will, there is a better way.

Throughout the internet and online marketing arena, you will probably find some people who would discourage the use of PLR (private label rights) articles as being "duplicate content". They would mention potential problems with the search engines in using the same content on mutiple sites or blogs. For those of you who may not be familiar with the term "PLR", the essential nature of it simply means that you have acquired the legal right to reproduce someone else's written work. Try thinking of it in a more familiar term such as "ghost writing".

Returning to the duplicate content myth, my stance on it is just that, it is a "myth".... mostly. I have tested, researched and talked to search engine optimization experts about this "hypothesis" and have confirmed that the duplicate content myth is simply that, a myth.

Here's why, let's look at the question from both sides.

Web scraping (computer software website information extraction) has many legitimate and useful purposes such as in web indexing, which all the major search engines use. The term is used derogatorily when abused as the only method of website information by copying content from other websites and using it as their own. The implication of impropriety and misuse is of course a possibility, but let's explore the more common legitimate probabilities and why duplicate content is good, even real good.


The Duplicate Content Myth | Two False Assumptions
To shorten a long technical discussion, search engines can compare text (among other things) on web pages and have software that determines if the two pages are copies of each other. The fear is simply that legal PLR articles will get "hit" with a duplicate content penalty.

There are two false assumptions made with this fear:

1) There is some sort of built in penalty for simple duplicate content.

2) Duplicate content can be detected by the search engines at all times.

Whoa!

What about the forums, news aggregators, blog posts about articles verbatim, community blogs, etc. There is a large list of legitimate sites and reasons why duplicate content exists. News sites alone represent how complicated the process is for the search engines to determine why legitimate duplicate content exists. You should now have a glimpse of what the search engines already know, that duplicate content alone is not bad.

Article directories would have become useless a long time ago if the search engines penalized websites left and right the moment they found identical website content. The fact is that article directories are now more popular than ever. This is not to say that a website cannot be penalized when they fit a "scraper site profile". There are other factors that are considered such as bad neighborhood links, nothing but duplicate content, and a fingerprint profile that fits the software scraper algorithm. These footprints are difficult but certainly not impossible to ferret out and the penalty is the famous "Google slap", or delisting. In this case, well deserved.

The Duplicate Content Myth | The Exception

OK, earlier I mentioned that duplicate content is mostly a myth. The explanation above is the exception. If you only use duplicate content, you will be penalized, and rightly so. However, many successful sites use a mixture of unique and non-unique content to relay their messages to their visitors. So duplicate content only becomes a problem when used exclusively and clearly provides no value to the search engine user. Don't try to scam visitors and pretend to be someone you're not, and you will have no problems with the search engines.

PLR articles however, are completely different. I will guide you through this process with our blueprint and make sure we stay away from any gray areas. But believe me, duplicate content and PLR articles will have nothing to do with those gray areas. However, I do prefer to rewrite my PLR articles and we will cover exacly why and how later on in this article series.

Competitive niches and off page factors (such as backlinks pointing to your site) can be just as important and maybe even more so than on page factors. Simply lowering your target niche to a less competitive one and putting up pages with good content is not enough. The same applies to your PLR articles, you will not become a traffic magnet unless you also get backlinks to your site!

Backlinks and article marketing go hand in hand. My article series and blueprint will cover it all, so stay tuned.

Auto blogging .....

and the myth of duplicate content.

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John Jay is the reviewer and author of numerous money making and money saving articles.